Sweden is a wealthy, prosperous and developed country. It is the geographical hub in the Nordic region and English is widely used as business language.
Sweden has a strong currency (Swedish Krona) and a modern and friendly business environment. It has a stable economy and an educated and skilled workforce. Sweden is noted as being a pioneer in consumer trends and new technologies.
If a product is successful in the UK, it stands a good chance of being successful in Sweden. British brands and quality are appreciated by the Swedish consumer.
Some of the key market sectors for UK businesses looking to trade with Sweden are:
- Construction
- Renewable energy
- Life Sciences
- Transport & infrastructure
- Fashion and retail